Marketing Tip #2 Use Techniques That Fit Your Personality

Use marketing techniques that fit your personality.  Many people who enter this business tend to be introverts.  It is very difficult for this type of person to go out and sell themselves to a doctor.  They find it intimidating to walk into an office and start a conversation with the office manager.  This type of person needs to either find a non-confrontational marketing method or they need to learn to get over their shyness and conquer their fears.  People who are naturally sales people have no trouble approaching strangers and asking for their business.  So the marketing techniques they use will probably involve finding ways to get in the doctor’s face to tell him/her how they can benefit the provider.  The shy person will need to be a little more creative and find ways that are comfortable to them.  If the shy person sets goals of approaching 10 offices this week to try to sign them up, he or she may have a hard time even getting started.  She/he needs to set goals that they will be able to meet comfortably.

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